Risk Assessment Is the Health, Safety and Environmental Management Coursework

Hazard Assessment Is the Health, Safety and Environmental Management - Coursework Example This paper investigates the strategies for chance distinguishing proof that are material to the wellbeing, security, and natural issues. Conceptualizing is a technique utilized over all controls to recognize hazard. Gatherings of experts meet up and verbally recognize the dangers that are in their divisions. In this strategy, all the individuals included should be educated and well furnished with the general information so they can value the assessments of the others. Pertinent documentation is required after the conceptualizing exercise with the goal that the data can be put away for use in the assessment work out. Meetings can likewise be utilized to distinguish dangers that will undoubtedly happen in a specific field of intrigue. Precautionary measure ought to be assumed the sort of individual interviewee since it influences the dependability of the sort of data that will be gathered. It is ordinarily prompted that a meeting is done after a meeting to generate new ideas to have fi tting inquiries to pose in the meeting. Be that as it may, interviews are constrained to the capacities of the facilitator and in this way he/she ought to be capable in doing interviews. Analyses can be performed to recognize a hazard. In the wellbeing part, trials can be performed on creatures that have response trademark like those of people. In nature tests can be saved, tests performed on them, and the consequences of the investigations used to recognize a hazard. Dangers can be recognized by perusing archived information. Examines were done beforehand and information from books and diary is a significant wellspring of data in chance recognizable proof. In any case, the scientist ought to be wary when utilizing this information to guarantee that it is important and from a dependable source. A great deal of research has been done in the wellbeing and wellbeing division and the reported data could offer arrangements in recognizing dangers. Archived authentic information that is ge nerally acknowledged as a reality could be utilized in hazard recognizable proof

The Modernization of Japan Essay Example for Free

The Modernization of Japan Essay As indicated by Contemporary Japan: A Teaching Workbook in Columbia University and East Asian Curriculum Project: â€Å"the appearance of United States maritime armada told by Commodore Matthew C. Perry has finished the isolation of Japan from the outside world, especially western. Perry at that point trained to open Japan to outside exchange and conciliatory contact†. The Edo bakufu, perceiving United States military predominance, marked a bargain of companionship during a second visit by Perry in 1854. In 1868, the Meji reclamation was effective and completely disconnected from westerners impact. Another administration was introduced formed and driven by average samurai from the spaces of Satsuma and Choshu. The recently reestablished government swore to reestablish another country that will be modernized and autonomous. As further refered to by the Contemporary Japan: A Teaching Workbook in Columbia University, East Asian Curriculum Project: â€Å"it implied finding another image around which Japanese individuals could energize (the Meiji Emperor), another feeling of interest in the cutting edge society being fabricated, the chance to make a â€Å"success† of oneself, and the disassembling of the old primitive order†. In this way over the period, for a cutting edge incorporated government, the old primitive areas were abrogated. The old medieval class qualifications were prominently the samurai class. Obstruction and logical inconsistency in the recently reestablished government, as Saigo Takamori drove a resistance in 1878, were repulsed. The Meji government demonstrated its majestic capacity to remake its social legacy, society and the lifestyle. The legislature, as drove by the Meji Oligarchs, has cleared its administrative framework into parliament. A constitution was instituted and the activities of political race that has at last sketched out the parliament procedures like current states.

Personal Project Portfolio- How To Improve My English Writing

Personal Project Portfolio- How To Improve My English Writing Personal Project Portfolio- How To Improve My English Writing Skill.How Did I Solve The Problem â€" Essay Example > Executive SummaryThis is a Personal Project Portfolio which is designed to help me work towards improving my English writing skills for they are a prerequisite in Advance Bilingual Enhancement with a Major of Translation and Interpreting, a course that I am undertaking. Having had difficulties and weaknesses that go by bilingual, improving productive and receptive skills is of great importance for they coexist and so they can never be separated. Having substantial difficulties in understanding the rhetorical organization, appropriate language use and specific lexicon which need to be used in the written communication, I saw a need of finding strategies to help me improve my writing skills. In this article, I therefore explore and implement ways and actions that are crucial in reinforcing my writing skills in terms of grammatical and syntactical forms as a way for improving my skills as well as increase my level of writing skills. This plan has been a success for I have registered substantial improvements in the sameAfter analyzing and having an encounter with several English words, I came up with bilingual glossaries where by the definitions of the new words are documented as well as any example to go with them for future reference for it has words definition and their translation. After designing the action plan, implementing the same was of great concern. Implementation solely relied on the on my commitment irrespective of how my schedule was on daily basis. I had to reschedule myself to attend to the demand of the plan which I did and substantially had an improvement in writing skills. Vast exposure to English vocabularies, revising or re-reading these vocabularies greatly assisted me to achieve great improvement. Any other requirement of such an exercise is highly appreciated for through it, my profession will be moved to the next levelEnglish ExperienceImproving my English has been my desire for a long time as I continue with my studies in Advance Bil ingual Enhancement with a Major of Translation and Interpreting. This has compelled me to taking a bold step towards that direction. This being the case, coming up with my Personal Project Portfolio for my course gave me a clear play ground to work towards my desire. First, I acknowledged that, I must do something to ‘Improve my English’. By acknowledging this, there is one this that was very clear to me. That there are some issues that were lacking in my English that needed to be improved and that is the reason why I did not say that I am working towards enhancing my English. In many occasions, I have had more difficulties when it comes to my speaking and writing that it is to the listening and reading skills. I understand that all this skills are of great importance and since there is a room for improvement, my option is to work hard towards polishing my English skills whether productive of receptive skills. This is attributed to the fact that, both skills co-exist. For exam ple, I am sure it is impossible to write without reading and it equally hard to hold a meaning of a conversation without listening.

The University Of Southern California - 1490 Words

The University of Southern California promotes five pillars for all of its students to embody: faithful, scholarly, skillful, courageous, and ambitious. Of these five traits, a student’s possession of courage will take him or her on the greatest path to success. USC relates the trait â€Å"courageous† to itself by proclaiming that students â€Å"are bold when faced with opportunities to contribute to USC’s continuous efforts to build a greater university for generations to come† (â€Å"Five Traits of a Trojan†). While this is true, this boldness is not necessarily shown immediately or developed overnight. In addition, it is true that USC being courageous will benefit USC for generations to come. Nevertheless, courage will also greatly benefit the†¦show more content†¦How does this definition tie the people in this array to courage? What do they all have in common? Each of these figures was a strong, successful leader. It is not a coincidenc e that this definition of courage coincides with great leadership. There are many other examples and definitions of courage, such as the other definition offered by Oxford: â€Å"strength in the face of pain or grief† (Oxford). Here, we have a broader definition of courage that is less inclusive to negative examples. Yet, this definition also embodies great leadership. Any leader of a minority group that has overcome obstacles to achieve their goals fits into this definition, such as the previously mentioned Nelson Mandela. Mandela protested against racism in the South African government and helped to destroy South Africa’s apartheid system (â€Å"Nelson Mandela†). Mandela contributed to the â€Å"good life,† - embodied by life, liberty and the pursuit of happiness - by offering victims of discrimination opportunities to seek greater liberty and happiness. All inspiring, influential leaders have contributed to the â€Å"good life† for people facing injustice. Not all leaders, however, have made the â€Å"good life† their goal. Leaders like Hitler and Bin Laden made it impossible for millions of individuals to live the â€Å"good life,† so how is courage the most necessary trait for living the good life? These individuals were courageous but leftShow MoreRelatedThe University Of Southern California1110 Words   |  5 Pagesthousand colleges in the U.S, but the University of Southern California is the college to attend for various reasons. USC is a well rounded school that provides a variety of clubs, activities, scholarship opportunities, and academic classes. The faculty and staff of the University of Southern California work hard to make each student that attends successful and well-prepared for the working environment in the near future. The University of Southern California began to develop in 1871 when the citizensRead MoreRCMS Suport Requirement of University of Southern California522 Words   |  2 PagesUniversity of Southern California (USC) established a system which provided some central resources to accommodate and support the requirements of the whole university. It was called RCMS. According to the university research committee report, RCM identified as an effective system. However, the committee stated that some modifications are required due to shortfalls of the system named as â€Å"perverse incentives†, including discouragement of innovations, raising the barriers on multidisciplinary researchesRead MoreManagement Control System of the University of Southern California3268 Words   |  14 PagesINTRODUCTION The purpose of this case study is to describe and analyse the features of the management control system (MCS) of University of Southern California (USC). Before commencing the analysis a brief background of USC is provided. The USC, located in Los Angeles, was established in 1880 as a private research institution. The universitys academic and administrative programs are led by the presidents cabinet, which is comprised of a provost and senior vice president for academic affairs,Read MoreCultural And Intellectual History At The University Of Southern California1901 Words   |  8 PagesKaren Halttunen is currently a professor of U.S. cultural and intellectual history at the University of Southern California. She has previously taught at the University of California Davis and Northwestern University after receiving her B.A. in History and Religious Studies from Brown University in 1973 and her Ph.D. from Yale University in 1979. Halttunen is the author of Confidence Men and Painted Women: A Study of Middle-Class Culture in America, 1830-1870 (1982) and Murder Most Foul: The KillerRead MoreCase Analysis : Christan Schools Filed A Lawsuit957 Words   |  4 Pagesthat University of Southern California deni ed courses to a Christan school; they were goverment, science, literature and history. Cody Young is an evangelical Christan student who attends a religious high school in Southern California. He had good grades, great test scores and a huge list of extracurricular activities. He has planned his future to include attending the University of California studying engineering. He would like a career in aerospace .. A christan high school in southern CaliforniaRead MoreI Am A Graduate From The University Of California851 Words   |  4 PagesIn 10 years, I hope to be a graduate from the University of California, Riverside, School of Medicine and be a practicing physician in Southern California. Though I will thoroughly explore all specialties, I have a particular interest in pediatrics. With frequent visits to the doctor’s office due to illnesses and infections from my vesicoureteral reflux, the health care setting became a place I was comfortable with. I developed a strong rel ationship with my pediatrician and aspired to be like himRead MoreThe Drought Of The Western United States1448 Words   |  6 PagesWP 4 The drought in the western United States is a nationwide concern that directly affects every person in California. It is every person’s responsibility to use water sustainably and no college, including the University of Southern California, is an exception. Rather than lagging behind sustainable water usage, USC should be at the forefront of it. On the surface of USC’s environmental sustainability campaign, it seems as if they are making sweeping changes; however directly under the first layerRead MoreImpact Of The Agricultural Industry On The United States Essay1676 Words   |  7 PagesAmerican meteorological society and Stanford University, says that the 2013 and 2014 drought in California was an exceptional climate event in the western coast of the United States( Swain) The drought that has impacted the state of California has been a national phenomena for a few years now and how it affects the climate and economic aspects of the United States economy has helped increase awareness to the general public of the United States. California has a majority of all farming in the U.SRead MoreLos Angeles : A City Five Hundred Miles Wide And Two Inches Deep1566 Words   |  7 Pagesbeing known as the University of Spoiled Children to Professor Gustafson’s notion of USC as the University of Service to the Community. This change is exemplified in the groundbreaking of a new building, Wallis Annenberg Hall. With over 20 classrooms and encompassing 88,000 square feet, the building demonstrates USC’s progress. Although its detractors claim that Wallis Annenberg Hall was an extraneous and costly venture that reinforces the notion that USC stands for the University of Spoiled ChildrenRead MoreSummary Of Schonberg s Exile 1068 Words   |  5 Pagesto Catholicism in his early years, his Jewish background forced him out of the very nation he yearned to improve.[iii] As a result of the â€Å"Law for the Restoration of the Professional Civi l Service,† which banned Jews from holding positions at universities, Schonberg was forced to leave his position at the Prussian Academy of Arts in Berlin, where he had been teaching since 1925. Soon after, while vacationing in France, he was warned that returning to Germany would be dangerous. He formally converted

Dress For Success School Uniforms - 899 Words

Dress for Success? School Uniforms Tureicka McClendon Louisiana College Educational Leadership ED 600 Dr. Amy Craig Dr. Marion Skiles September 19, 2015 Dress for Success? School Uniforms Purpose of the Study School Uniforms has an everlasting effect on some students. Weather it is in the classroom or out in public. This study debates the diverse effect that school uniform has on student achievement, attendance, and behavior (Gentile Imberman, 2012 pg. 1). Often students and parents are so caught up on school uniform or dress code for a fashion statement, they tend to forget the true meaning of education. Today a very large portion of public schools has adopted dress school into the school curriculum. How was the Study Conducted? The data were collected from a large metropolitan school district in the southwest United States (LUSD-SW). The author used two sets of data collection, the first fixed data came from administrative archives (1993-2006). Which consisted of all students demographic, test scores, disciplinary and attendance records. Testing facts included student’s scaled scores on the Stanford Achievement Test (9th 10th editions). Discipline facts involved of any students who received as a punishment ISI (in school suspension) or OSS (out of school suspension). Attendance facts comprised of student complete attendance report. The second fixed data entail a three questions mailed or e-mail questionnaire to all school principals in the LUSD-SWShow MoreRelatedSchool Uniform Policies Around The World905 Words   |  4 Pages High school students are seen walking down their school’s hallways wearing baggy sweat pants, tight revealing clothing, or outrageous piercings and hair colors. Would you feel confident in your student’s principle wore fitted tank tops and joggers whenever he or she pleased? Approximately one in five schools enforce a dress code, becoming common in America in the mid-1990s (â€Å"School Uniforms.†). Regulating what is acceptable for students to wear is a growing issue, because of the new society basedRead MorePersuasive Essay On School Uniforms1422 Words   |  6 PagesCatholic elementary school, middle school, and high school. I found it easier to attend and focus on school when wearing the same clothes as everyone else. Today, tiny southern towns even to the na tions largest cities, public school uniforms have become so common this year that in many areas, they are no longer the exception, but the rule (Lewin â€Å"Dress for Success: Public School Uniforms†). Imagine a parent’s comfort in knowing their child was being treated as an equal at school each and every dayRead MoreSchool Uniforms1707 Words   |  7 PagesSCHOOL UNIFORMS In his hopes to create an atmosphere in our school that promotes discipline and order and learning, President William Jefferson Clinton stated, I believe we should give strong support to school districts that decide to require young students to wear school uniforms. He cited several incidents where students desire for anothers fashionable attire has led to extreme forms of violence (Clinton 1996). This exemplifies one of the many implications of a necessity for school uniformsRead MoreEssay about Incorporating Uniforms into Our School1035 Words   |  5 Pages2013, â€Å"Uniforms will reduce bullying, teasing and disruption while also being a cheaper alternative for poor parents who struggle every year to afford new school clothes for their children†(Esack). Much like the Allentown Area School District, incorporating uniforms needs to be a priority for Pen Argyl High School. Not only will students have better attendance once uniforms are required, but one can also expect sch ool achievement to increase. The enacting of a uniform rule by the Pen Argyl School DistrictRead MoreHigh School Should Not Dress Codes1426 Words   |  6 PagesHigh School should not have dress codes. Dress codes are going to be broken no matter what. Kids like to express their feelings through music, their rooms and you guessed it their clothing. Yes some kids go over the top with their clothing but if your going to punish anybody then punish them. But with that I think high school should have dress codes. With great freedom comes great responsibility. If you want to be the center of attention then go somewhere else and do that. School is for learningRead MorePerceptions Of Dress Codes On Academic Performance And Student Behavior Essay1387 Words   |  6 Pages Perceptions of Dress Codes Impact on Academic Performance and Student Behavior EDR610 Course Final Northern Arizona University Flagstaff, Arizona The purpose of this case study is to further understand the relationship between student academic achievement and behavior and school dress codes. This study is being undertaken because the implementation of dress codes and school uniforms has never been more contentious in America today. Some schools see inconsistent results in termsRead MoreSchool Uniforms Persuasive Essay1001 Words   |  5 PagesMake a Difference? If schools could automatically have more safety, a stronger sense of unity within students, and higher self esteem for every individual student at a minimal cost without transgressing any laws, or stepping over students rights it is doubtful that many would turn up their nose to all of these things. There is no difference between this situation and the benefits that school dress codes would provide. While the majority of public schools do not require uniforms, the ones that do reportRead MoreArgument Against School Uniforms993 Words   |  4 Pagesfor school? School uniform is what makes it easy! A set of clothing that is mainly worn, school uniform is one of the schools policy and recommendation. Generally worn in elementary and middle school, this outfit is composed of specific colors of long or short pants and shirts for boys, sometimes with a tie. Girls usually wear a dress or a blouse worn either with a skirt or pants, all however have the same colors. This dress code determine s even the type of shoes that should be worn at school. SchoolRead MorePersuasive Essay On School Uniforms979 Words   |  4 PagesThe age old argument of whether or not uniforms and dress codes should be enforced in schools seems to never conclude. The issue of appropriate clothing in schools is controversial and provoking. Many argue that abolishing a student’s choice in their attire violates their freedom of expression. Students use what they wear to express themselves; their clothing gives them a sense of a unique style and identity. Others argue that permitting students to wear whatever clothing they like can create unnecessaryRead MoreAlexandra White. March 20, 2017. Mr.Allen. F Period. Dress1279 Words   |  6 PagesAlexandra White March 20, 2017 Mr.Allen F Period Dress for success? Or dress for Controversy? Is it better to have students expressing themselves through clothing, or instituting a dress code, hoping they will focus on studies? Many studies have had evidence for both ideas. School dress codes have been controversial ever since teenagers have been interested in fashion. Some people agree with the strict dress codes, and others disagree. School dress codes date all the way back to the 1920’s. According

Guidelines for Proposal Writings Free Essays

When it comes to the human service field grant funding and the funding programs are both very important to the different organizations and agencies. In the paper it will provide the reader with the different definitions of a needs statement, grants or proposals and quantitative and qualitative data. It will also state what the purpose of a needs assessment is. We will write a custom essay sample on Guidelines for Proposal Writings or any similar topic only for you Order Now Further along in the paper the basic format for writing a proposal or grant will be explained. There then will be steps explaining why each of the elements is important. How and where do you use quantitative and qualitative data in a proposal will conclude the paper. A need statement sets the framework for the entire proposal, as it will describe a critical set of conditions or a social need affecting people or things in a specific place at a specific time (Carlson O’Neal- McElrath, 2008). One of the main purposes of a need assessment is to help assist with some agencies planning. A need statement can be the turning point that will help the funder to give thought on a non- profit request. When it comes to developing a need statement the writer has to address the organization purpose and mission statement. Within the need statement it should generally approach what type of clients their specific organization will or already serving. When there is a need for your specific organization you and the organization have to be well supported and have evidence to back it up. The facts can be on the views or trends found in the experience of doing the work (Carlson O’Neal- McElrath, 2008). The statement should be easy to understand, by keeping it sweet and simple you can accomplish the goal of making sure the reader understand your true need. When stating your agency need the writer has to make sure there are true facts and good sources. Also never assume and use documents that do not have those legitimate facts. Make sure you state who have spoken on your specific topic, also make sure all data are documented, use touching stories of different individuals for an example and give the funder a clear view of the urgency of your request (Carlson O’ Neal- McElrath, 2008). When using people to provide the different touching stories within the grant, you have to make sure the agency and the specific individual have data to back up the story. By giving the funder a clear view of your need they will then see how urgent your request is for funds for your specific agency. There is a difference between an assessment and a needs assessment in the examination of learning. A regular assessment will move you forward to academic or professional awards which normally will include measurement of the performance, adequacy by an accessor and information that has been gathered. As for the needs statement it may have some similarities but once again it is mainly based off of professional judgment and data. The need assessment methods are limited by the standards of the assessment but it will eventually fall into the trap of assessing only a narrow range of needs (Learning Needs Assessment, 2013). After you have your need assessment and other things such as the mission and vision statement, you then go on to create the grant or proposal. A grant is an award made to an individual or an institution to support the specific costs of the project implementation or continuation (Grant Writing Guidelines, 2013). Every grant has to make a compelling case. The presentation of the grant must be well spoken on as well as the ideas of the organization. The grant should also be clearly organized, well planned and goal oriented. When the grant has these in order the chance of getting accepted is higher. The basic format for writing a standard grant or proposal includes the following: cover letter, proposal summary or abstract, introduction describing the grant seeker or organization, problem statement or need statement, project objectives, methods or design project evaluation, the future funding and project budget (How to Develop and Write A Grant Proposal, 2007). To start the grant you have the cover letter. On the cover letter it will include who the letter will be addressed to at the funding source. The cover will have the mission of the agency and discuss in which ways their project can add asset to the current goals. Also within the cover letter you should limit the paragraphs to no more than four. In a federal or state grant a cover letter is normally not needed unless they ask for one. The cover letter is important in the grant writing process due to it is your chance to let the funder know up front about the agency goals and to let them know the grant will fulfill the requirements. The introduction of the application will let the agency describe their organization and demonstrate that they are qualified for the project at hand (How to Develop and Write a Grant Proposal, 2007). In this section the history of the organization, goals and mission, how significant it is and the accomplishments and any success stories will be inserted. If the agency have received any endorsements, press coverage or previous grants it should be used as a reference with supporting documents. You also will need to speak on the staff and the list of board directors. The summary part is important due to it is the part where the agency can establish their credibility and get their point across (How to Develop and Write a Grant Proposal, 2007). The next section of the proposal would be the need statement. The need statement is important due to it states the problem that you are addressing and the main reason of your proposal. The need statement which was previously discussed covers the areas as follows: recipients, who they are and how they benefit and receive services, social economic cost, the problem at hand with facts to support, stress what gaps exist in addressing the problem that is talked about in the proposal (How to Develop and Write a Grant Proposal, 2007). Also at the end of the need statement you should explain the time frame of the program to the funder and why securing the funds is critical to your organization. The goals and objective is important to the proposal because it states what your organization hope to achieve. It will also help when you use powerful language that will be persuasive to the reader. The agency should always make sure that all goals and objectives are measureable. Also make sure the objective explains who and what you will be serving. The next part of the grant is the program design. This section shows how the project will work and solve the current problem at hand (How to Develop and Write a Grant Proposal, 2007). Within this section you will have to be explicit, and be able to explain why the methods that you have chosen are the best and how they will make your objectives reachable. Within the program design you will state the supplies such as the equipment services required and the resources for this project. An evaluation plan should be a consideration in every stage of the proposal development (How to Develop And Write a Grant Proposal, 2007). Sometimes the evaluation is where some organizations fall short. The evaluation is important to the proposal due to this is the main part where grant reviewers will look. The evaluation states how you will measure your results for your project. You also as an organization have to make sure methods and the objectives are consistent and explain how you will use the findings. The project sustainability is where the grant funder has funded the agency and now wants to see the results through the project sustainability (How to Develop And Write A Grant Proposal, 2007). In the project sustainability section you and the agency should restate the goals or plans for the project that you are trying to promote. You should also as an agency state how funds will continue to flow in the future for the program. Some of the plans for the agency future could be things such as blueprints of how the plans will work, and include the hiring staff and other contractors if needed. The budget section is very important due to this is where you ask for the money for your organization program. The format of the budget should be clear for the funder to understand. In the budget section it will include personal expenses and project expenses. The budget section should always start with a proposal statement. Generally budgets are divided into two categories one being the personnel cost and the second being the non-personnel cost (How to Develop And Write A Grant Proposal, 2007). In the personnel cost this is where the salaries on the employees come in and the health care as well. The non-personnel section will include utilities, equipment and the rental or the cost of leasing you agency building. When writing a grant you will always use quantitative and qualitative data within your research. Quantitative methods will output hard numbers while qualitative methods use descriptive data (Quantitative and Qualitative Evaluation Methods, 2013). Qualitative data can sometimes include audio recordings, photos and other data. Qualitative methods have been used in research to explain specific methods, but can also show examples of the different applications at the same time. Qualitative method can be used in many complex settings for different interactions. Some of the interactions can be among professional groups and different organizations. Qualitative data will help clarify values, language and meanings attributed to people who play different roles in organizations and communities (Qualitative Methods, 2013). Qualitative data are gathered by interviews and observations. The qualitative involve small numbers and can use open ended questionnaires when needed. A strength that qualitative data has is it can gather multiple methods and provide information on more difficult issues. Some of the limitations could be the time it would take to collect the data. Another limitation is it can sometimes be difficult to analyze. As an organization you can collect qualitative data by observation, interviews and focus groups (Quantitative and Qualitative Evaluation Methods, 2013). Quantitative data can be analyzed by using statistical methods. Some census, government statistics can include quantitative evaluations. Quantitative can have strengths and weakness as well as Qualitative did. A strength that it has is data that is usually collected is efficient and easy to analyze. One limitation that is has is sometimes the data can be too large to explain some of the complex that issues that will arise. Within the grant for the organization the quantitative can come in handy when it comes to surveys or questionnaires, post-test, existing databases and statistical analysis. Qualitative data will be used for observations, interviews and non- statistical focus groups (Quantitative and Qualitative Evaluation Methods, 2013). In the paper it provided the reader with the different definitions of a needs statement, grants or proposals and quantitative and qualitative data. It also stated what the purpose of a needs assessment is. Further along in the paper the basic format for writing a proposal or grant was explained. There then were steps explaining why each of the elements of the grant is important. Then to conclude there was how and where you use quantitative and qualitative data in a proposal. With this information provided in the paper the reader would now be able to complete a successful proposal. References Carlson, M., O’Neal- McElrath, T. (2008). Winning Grants. Step by Step (3rd ed.). San Francisco, California: Jossey- Bass. How to Develop and Write a Grant Proposal. (2007). Retrieved from http://www.mikulski.senate.gov Grant Writing Guidelines. (2013). Retrieved from http://www.web.riverdeep.net Qualitative Methods. (2013). Retrieved from http://www/ncbi.nlm.nih.gov Quantitative and Qualitative Evaluation Methods. (2013). Retrieved from http://www.civicpartnerships.org How to cite Guidelines for Proposal Writings, Papers

Supply and Demand in the Gasoline Market Essay Example For Students

Supply and Demand in the Gasoline Market Essay The substance known, as gasoline is a mixture of lighter liquid hydrocarbons used chiefly as a fuel for internal-combustion engines. It is produced by the fractional distillation of petroleum; by condensation or adsorption from natural gas; by thermal or catalytic decomposition of petroleum or its fractions; by the hydrogenation of producer gas or coal; or by the polymerization of hydrocarbons of lower molecular weight. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- * Copyright DueNow.com Inc. * Category: Business Paper Title: Supply and Demand in the Gasoline Market Essay Text: Supply and Demand in the Gasoline Market The substance known, as gasoline is a mixture of lighter liquid hydrocarbons used chiefly as a fuel for internal-combustion engines. We will write a custom essay on Supply and Demand in the Gasoline Market specifically for you for only $16.38 $13.9/page Order now It is produced by the fractional distillation of petroleum; by condensation or adsorption from natural gas; by thermal or catalytic decomposition of petroleum or its fractions; by the hydrogenation of producer gas or coal; or by the polymerization of hydrocarbons of lower molecular weight. Gasoline produced by the direct distillation of crude petroleum is known as straight-run gasoline. This is the type of gasoline, which we use in our automobiles. It is this which makes gasoline a product that is indispensable and also makes it highly demandable from the driving public. Thus the price of gasoline can also have a direct affect on what types of cars people will buy. One of the problems with gasoline is that it is, for now, the main fuel for automobiles and because of that it has become a necessity for most of the many Americans who own cars and have no choice but to drive to get to work, as well as in many other parts of the world. It is this constant need for gasoline to get us around which makes the demand part of it very high. On the supply side is where OPEC comes in, because they are the main suppliers for the gasoline for the world at large. The Organization of Petroleum Producing Countries (OPEC) is a permanent, intergovernmental organization, created at the Baghdad Conference of September 10-14, 1960, by Iran, Iraq, Kuwait, Saudi Arabia and Venezuela. The five Founding Members were later joined by eight other Members: Qatar (1961); Indonesia (1962); Socialist Peoples Libyan Arab Jamahiriya (1962); United Arab Emirates (1967); Algeria (1969); Nigeria (1971); Ecuador (1973-1992) and Gabon (1975-1994). OPECs objective is to co-ordinate and unify petroleum policies among its Member Countries, in order to secure fair and stable prices for the petroleum producers; an efficient, economic and regular supply of petroleum to consuming nations; and a fair return on capital to those investing in the industry (OPEC Web site). OPECs decisions have a direct effect on the price we pay for gas, both here in America and around the world. If they decide that they want to raise the price of petroleum to $30 per barrel, then the price per gallon at the gas station will go up accordingly. Likewise, if OPEC decides to lower the price per barrel of gasoline, then OPECs decision would have a direct effect on the market price of the gas at the gas station. The supply-demand issues in the domestic gasoline market affect all different parts of the economy. For example, when the price for gas was extremely low about a year or so ago, people started to purchase more cars and many of the vehicles purchased were Sport Utility Vehicles (SUVs). These vehicles have larger engines and tend to consume much more gasoline than the smaller, more fuel-efficient cars. (I know this to be true, because during that time I purchased a Jeep Wrangler, which holds and uses more gas than the smaller car that I used to own. .uc6c22e3f527356852cadf21bff18ef8e , .uc6c22e3f527356852cadf21bff18ef8e .postImageUrl , .uc6c22e3f527356852cadf21bff18ef8e .centered-text-area { min-height: 80px; position: relative; } .uc6c22e3f527356852cadf21bff18ef8e , .uc6c22e3f527356852cadf21bff18ef8e:hover , .uc6c22e3f527356852cadf21bff18ef8e:visited , .uc6c22e3f527356852cadf21bff18ef8e:active { border:0!important; } .uc6c22e3f527356852cadf21bff18ef8e .clearfix:after { content: ""; display: table; clear: both; } .uc6c22e3f527356852cadf21bff18ef8e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc6c22e3f527356852cadf21bff18ef8e:active , .uc6c22e3f527356852cadf21bff18ef8e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc6c22e3f527356852cadf21bff18ef8e .centered-text-area { width: 100%; position: relative ; } .uc6c22e3f527356852cadf21bff18ef8e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc6c22e3f527356852cadf21bff18ef8e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc6c22e3f527356852cadf21bff18ef8e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc6c22e3f527356852cadf21bff18ef8e:hover .ctaButton { background-color: #34495E!important; } .uc6c22e3f527356852cadf21bff18ef8e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc6c22e3f527356852cadf21bff18ef8e .uc6c22e3f527356852cadf21bff18ef8e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc6c22e3f527356852cadf21bff18ef8e:after { content: ""; display: block; clear: both; } READ: Homosexuality (2381 words) Essay) Now the price per gallon is at least 60 cents higher then it was a year ago, which, if you do the numbers as to how much gas people use, makes it an incredible increase. Since the use of gasoline is an absolute necessity if you own a car, then you have no choice but to pay the higher price, since at this point in time alternative fueled vehicles arent that cost efficient. In this paper I have tried to explain how the supply and demand of gasoline and its use in automobiles can affect the economy. In conclusion, until such time that gasoline is no longer needed to run automobiles there will be a constant demand for the product, and there will always be organizations such as OPEC around to supply it. Works Cited Brue, Stanley L. and McConnell, Campbell R. . Economics: Principles, Problems, and Policies. Fourteenth Edition. McGraw-Hill Irwin Gasoline,; . Supply and Demand in the Gasoline Market Essay Example For Students Supply and Demand in the Gasoline Market Essay Category: Business Paper Title: We will write a custom essay on Supply and Demand in the Gasoline Market specifically for you for only $16.38 $13.9/page Order now Supply and Demand in the Gasoline Market Essay Text: Supply and Demand in the Gasoline Market The substance known, as gasoline is a mixture of lighter liquid hydrocarbons used chiefly as a fuel for internal-combustion engines. It is produced by the fractional distillation of petroleum; by condensation or adsorption from natural gas; by thermal or catalytic decomposition of petroleum or its fractions; by the hydrogenation of producer gas or coal; or by the polymerization of hydrocarbons of lower molecular weight. Gasoline produced by the direct distillation of crude petroleum is known as straight-run gasoline. This is the type of gasoline, which we use in our automobiles. It is this which makes gasoline a product that is indispensable and also makes it highly demandable from the driving public. Thus the price of gasoline can also have a direct affect on what types of cars people will buy. One of the problems with gasoline is that it is, for now, the main fuel for automobiles and because of that it has become a necessity for most of the many Americans who own cars and have no choice but to drive to get to work, as well as in many other parts of the world. It is this constant need for gasoline to get us around which makes the demand part of it very high. On the supply side is where OPEC comes in, because they are the main suppliers for the gasoline for the world at large. The Organization of Petroleum Producing Countries (OPEC) is a permanent, intergovernmental organization, created at the Baghdad Conference of September 10-14, 1960, by Iran, Iraq, Kuwait, Saudi Arabia and Venezuela. The five Founding Members were later joined by eight other Members: Qatar (1961); Indonesia (1962); Socialist Peoples Libyan Arab Jamahiriya (1962); United Arab Emirates (1967); Algeria (1969); Nigeria (1971); Ecuador (1973-1992) and Gabon (1975-1994). OPECs objective is to co-ordinate and unify petroleum policies among its Member Countries, in order to secure fair and stable prices for the petroleum producers; an efficient, economic and regular supply of petroleum to consuming nations; and a fair return on capital to those investing in the industry (OPEC Web site). OPECs decisions have a direct effect on the price we pay for gas, both here in America and around the world. If they decide that they want to raise the price of petroleum to $30 per barrel, then the price per gallon at the gas station will go up accordingly. Likewise, if OPEC decides to lower the price per barrel of gasoline, then OPECs decision would have a direct effect on the market price of the gas at the gas station. The supply-demand issues in the domestic gasoline market affect all different parts of the economy. For example, when the price for gas was extremely low about a year or so ago, people started to purchase more cars and many of the vehicles purchased were Sport Utility Vehicles (SUVs). These vehicles have larger engines and tend to consume much more gasoline than the smaller, more fuel-efficient cars. (I know this to be true, because during that time I purchased a Jeep Wrangler, which holds and uses more gas than the smaller car that I used to own.) Now the price per gallon is at least 60 cents higher then it was a year ago, which, if you do the numbers as to how much gas people use, makes it an incredible increase. Since the use of gasoline is an absolute necessity if you own a car, then you have no choice but to pay the higher price, since at this point in time alternative fueled vehicles arent that cost efficient. .ud25d368bd54a43e8ef8a3a981cfa07ef , .ud25d368bd54a43e8ef8a3a981cfa07ef .postImageUrl , .ud25d368bd54a43e8ef8a3a981cfa07ef .centered-text-area { min-height: 80px; position: relative; } .ud25d368bd54a43e8ef8a3a981cfa07ef , .ud25d368bd54a43e8ef8a3a981cfa07ef:hover , .ud25d368bd54a43e8ef8a3a981cfa07ef:visited , .ud25d368bd54a43e8ef8a3a981cfa07ef:active { border:0!important; } .ud25d368bd54a43e8ef8a3a981cfa07ef .clearfix:after { content: ""; display: table; clear: both; } .ud25d368bd54a43e8ef8a3a981cfa07ef { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud25d368bd54a43e8ef8a3a981cfa07ef:active , .ud25d368bd54a43e8ef8a3a981cfa07ef:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud25d368bd54a43e8ef8a3a981cfa07ef .centered-text-area { width: 100%; position: relative ; } .ud25d368bd54a43e8ef8a3a981cfa07ef .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud25d368bd54a43e8ef8a3a981cfa07ef .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud25d368bd54a43e8ef8a3a981cfa07ef .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud25d368bd54a43e8ef8a3a981cfa07ef:hover .ctaButton { background-color: #34495E!important; } .ud25d368bd54a43e8ef8a3a981cfa07ef .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud25d368bd54a43e8ef8a3a981cfa07ef .ud25d368bd54a43e8ef8a3a981cfa07ef-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud25d368bd54a43e8ef8a3a981cfa07ef:after { content: ""; display: block; clear: both; } READ: Identity Theft Through Social Media EssayIn this paper I have tried to explain how the supply and demand of gasoline and its use in automobiles can affect the economy. In conclusion, until such time that gasoline is no longer needed to run automobiles there will be a constant demand for the product, and there will always be organizations such as OPEC around to supply it. Works Cited Brue, Stanley L. and McConnell, Campbell R. . Economics: Principles, Problems, and Policies. Fourteenth Edition. McGraw-Hill Irwin Gasoline,; Microsoft Encarta Online Encyclopedia 2000 http://encarta. msn.com/ 1997-2000 Microsoft Corporation. All rights reserved. The Organization of Petroleum Producing Countries Web Site. http://www.opec. org/193.81.181.14/xxx1/welcome.htm. 2000 OPEC. All rights reserved. Business . Supply and Demand in the Gasoline Market Essay Example For Students Supply and Demand in the Gasoline Market Essay Supply and Demand in the Gasoline MarketThe substance known, as gasoline is a mixture of lighter liquid hydrocarbonsused chiefly as a fuel for internal-combustion engines. It is produced by thefractional distillation of petroleum; by condensation or adsorption from naturalgas; by thermal or catalytic decomposition of petroleum or its fractions; by thehydrogenation of producer gas or coal; or by the polymerization of hydrocarbonsof lower molecular weight. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-Category:BusinessPaper Title:Supply and Demand in the Gasoline MarketText:Supply and Demand in the Gasoline MarketThe substance known, as gasoline is a mixture of lighter liquid hydrocarbonsused chiefly as a fuel for internal-combustion engines. It is produced by thefractional distillation of petroleum; by condensation or adsorption from naturalgas; by thermal or catalytic decomposition of petroleum or its fractions; by thehydrogenation of producer gas or coal ; or by the polymerization of hydrocarbonsof lower molecular weight. Gasoline produced by the direct distillation of crudepetroleum is known as straight-run gasoline. This is the type of gasoline, whichwe use in our automobiles. It is this which makes gasoline a product that isindispensable and also makes it highly demandable from the driving public. Thusthe price of gasoline can also have a direct affect on what types of cars peoplewill buy. We will write a custom essay on Supply and Demand in the Gasoline Market specifically for you for only $16.38 $13.9/page Order now One of the problems with gasoline is that it is, for now, the main fuel forautomobiles and because of that it has become a necessity for most of the manyAmericans who own cars and have no choice but to drive to get to work, as wellas in many other parts of the world. It is this constant need for gasoline toget us around which makes the demand part of it very high. On the supply side iswhere OPEC comes in, because they are the main suppliers for the gasoline forthe world at large. The Organization of Petroleum Producing Countries (OPEC) isa permanent, intergovernmental organization, created at the Baghdad Conferenceof September 10-14, 1960, by Iran, Iraq, Kuwait, Saudi Arabia and Venezuela. Thefive Founding Members were later joined by eight other Members: Qatar (1961);Indonesia (1962); Socialist Peoples Libyan Arab Jamahiriya (1962); United ArabEmirates (1967); Algeria (1969); Nigeria (1971); Ecuador (1973-1992) and Gabon(1975-1994). OPECs objective is to co-ordinate and unify petrol eum policiesamong its Member Countries, in order to secure fair and stable prices for thepetroleum producers; an efficient, economic and regular supply of petroleum toconsuming nations; and a fair return on capital to those investing in theindustry (OPEC Web site). OPECs decisions have a direct effect on the pricewe pay for gas, both here in America and around the world. If they decide thatthey want to raise the price of petroleum to $30 per barrel, then the price pergallon at the gas station will go up accordingly. Likewise, if OPEC decides tolower the price per barrel of gasoline, then OPECs decision would have adirect effect on the market price of the gas at the gas station. The supply-demand issues in the domestic gasoline market affect all differentparts of the economy. For example, when the price for gas was extremely lowabout a year or so ago, people started to purchase more cars and many of thevehicles purchased were Sport Utility Vehicles (SUVs). These vehicles havelarger engines and tend to consume much more gasoline than the smaller, morefuel-efficient cars. (I know this to be true, because during that time Ipurchased a Jeep Wrangler, which holds and uses more gas than the smaller carthat I used to own.) Now the price per gallon is at least 60 cents higher thenit was a year ago, which, if you do the numbers as to how much gas people use,makes it an incredible increase. Since the use of gasoline is an absolutenecessity if you own a car, then you have no choice but to pay the higher price,since at this point in time alternative fueled vehicles arent that costefficient. .u429c2d77b9f4e481503ab04cbe3beeb1 , .u429c2d77b9f4e481503ab04cbe3beeb1 .postImageUrl , .u429c2d77b9f4e481503ab04cbe3beeb1 .centered-text-area { min-height: 80px; position: relative; } .u429c2d77b9f4e481503ab04cbe3beeb1 , .u429c2d77b9f4e481503ab04cbe3beeb1:hover , .u429c2d77b9f4e481503ab04cbe3beeb1:visited , .u429c2d77b9f4e481503ab04cbe3beeb1:active { border:0!important; } .u429c2d77b9f4e481503ab04cbe3beeb1 .clearfix:after { content: ""; display: table; clear: both; } .u429c2d77b9f4e481503ab04cbe3beeb1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u429c2d77b9f4e481503ab04cbe3beeb1:active , .u429c2d77b9f4e481503ab04cbe3beeb1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u429c2d77b9f4e481503ab04cbe3beeb1 .centered-text-area { width: 100%; position: relative ; } .u429c2d77b9f4e481503ab04cbe3beeb1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u429c2d77b9f4e481503ab04cbe3beeb1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u429c2d77b9f4e481503ab04cbe3beeb1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u429c2d77b9f4e481503ab04cbe3beeb1:hover .ctaButton { background-color: #34495E!important; } .u429c2d77b9f4e481503ab04cbe3beeb1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u429c2d77b9f4e481503ab04cbe3beeb1 .u429c2d77b9f4e481503ab04cbe3beeb1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u429c2d77b9f4e481503ab04cbe3beeb1:after { content: ""; display: block; clear: both; } READ: Sleep Apnea Cure Cause And Effect EssayIn this paper I have tried to explain how the supply and demand of gasolineand its use in automobiles can affect the economy. In conclusion, until suchtime that gasoline is no longer needed to run automobiles there will be aconstant demand for the product, and there will always be organizations such asOPEC around to supply it. Works CitedBrue, Stanley L. and McConnell, Campbell R. . Economics: Principles,Problems, and Policies. Fourteenth Edition. McGraw-Hill IrwinGasoline, Microsoft Encarta Online Encyclopedia 2000http://encarta.msn.com/ 1997-2000 Microsoft Corporation. All rightsreserved. The Organization of Petroleum Producing Countries Web Site. http://www.opec.org/193.81.181.14/xxx1/welcome.htm. 2000 OPEC. All rights reserved. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Guide to Writing Argumentative Essays in Astronomy Easier Than You May Think

Guide to Writing Argumentative Essays in Astronomy Easier Than You May Think What is an Argumentative Essay in Astronomy? The main purpose of an argumentative essay lies in searching for articles and investigations concerning the chosen topic. The student should conduct his or her own research in order to collect detailed information and review the facts. Since the essay is argumentative, you should carefully explore literature and surveys with the opposing points of view or different theories in terms of the subject. Such a precise gathering of information is essential for the student to form an opinion and choose a viewpoint while reinforcing it with evidence provided by the research. Moreover, the essay should include an explicit thesis statement and rational argumentation. Speaking about peculiarities of the argumentative essays in astronomy, the main tip lies in selecting academic sources that deal with the recent astronomical news for the sake of receiving credible data. The student may choose reputable journals such as BBC News, The New York Times, and Nature or web sites of scientific organizations such as NASA, the American Astronomical Society, or the European Southern Observatory. What is more, the level of complexity in the articles may be high, meaning in both the selected subject and specific terminology. In order to embrace as much information as possible, the student may search for additional data published by scientists such as A Brief History of Time written by Steven Hawking. Such actions will result in a better understanding of the topic while demonstrating your knowledge to the professor. Since the student should provide logical reasoning, you will succeed in the former by describing data in his or her own words. For the sake of presen ting the argument, the student should paraphrase it in one or two sentences and provide a detailed explanation. Topics for Argumentative Essays in Astronomy Although astronomy seems to be complicated if the subject of the research concerns modern inventions and progress such as the launches of Space X spacecrafts, or simple if the investigations address well-known facts such as synchronous rotation of the Moon, there are several themes that are investigated on a regular basis. Therefore, such research always add recent information and attract the attention of scientific organizations. The First Image of the Black Hole; The Death of the Universe: Big Rip, Big Crunch, and Big Freeze; What is a Pulsar? What Is the Difference between a Pulsar and a Star? The Hubble, VLT, and FAST Telescopes; The Landing of Insight on Mars; Space X Launches of the Dragon Spacecraft. However, astronomy may also include some entertaining subject areas, for instance, theoretical reflections on the fascinating subjects: What if the Earth Stopped Rotating? The Giant Impact Hypothesis; Colonization of Asteroids; The Panspermia Theory. For example, if you choose the first topic Nature of the Black Holes, read the articles posted on the official NASA web site. First of all, you may introduce the subject starting with the main characteristics of a black hole. Secondly, you can choose the recent news about the first picture of the black hole and provide the facts such as a telescope, which was used to conduct investigation, the matter that was absorbed by the hole, information about the event horizon, and the processing of the image. The student should add precise information since the essay is argumentative. Speaking about the topic that considers Mars observations, the recent news provides the audience with data about marsquakes. You may use the web site Science Daily in order to extract detailed information about the above-mentioned phenomena. Moreover, the author compares earthquakes and marsquakes, which fills the article with sound argumentation and supporting facts. If the student chooses the topic about the Moon formation, he or she may consider the giant-impact theory that is described by the NASA scientists and the web site Space.com. In order to learn more about astronomy and make writing easier in the future, the student may read about the most frequently used recent terms such as EHT (Event Horizon Telescope), gravitational lens, marsquake, SEIS (Seismic Experiment for Interior Structure), and heat probe. Prewriting Tips Even if you have an interesting topic, the students may often face such an obstacle as how to start writing the essay. First of all, in order to write a sound argumentative essay, you should decide which point of view you prefer to support. Confident position results in structured, sequential, and knowledgeable paper that demonstrates meticulous work. Moreover, professors appreciate it when students express their opinion while reinforcing it with scientific evidence. Conduct considerable investigation that involves contrary perspectives to be able to introduce persuasive facts for the supported point of view, along with the main points stated in the opposite opinion. The student should thoroughly read the articles and restate the main ideas in a subsequent manner. The third tip lies in gathering information about the topic from credible sources. What is more, the student should look through more than one scientific article as it will assist in choosing sound facts and broaden the com prehension of the subject. Sometimes, the person may face difficulties while reading and processing an immense amount of information. Therefore, some points may seem overly complicated, and the person starts to feel anxious. In order to avoid tension if you are not strong in the topic, choose an easier one. Furthermore, while reviewing the same text more than once, the student increases his or her understanding as it may be troublesome to notice every detail at the first attempt. If you have already chosen the standpoint in which you are convinced, but the ideas and words do not appear in your mind, you may start with making a list of the key points you need to cover in your essay. Writing the thoughts on the paper helps to concentrate and structure the arguments you want to mention. While looking at your written ideas, you can build the sequence in which your essay will provide the most reasonable objectives. For example, while writing about the marsquakes, the student may use the following list: Why detecting marsquakes is important to scientists? How does a marsquake differ from an earthquake? Which robot detected the first marsquake? Title/Thesis Statement/Body Paragraphs Since the title influences the decision of the reader whether he or she wants to read the essay or skip it, the student should pay a lot of attention to this issue. An outstanding title for an essay catches attention while summarizing the main subject of the paper. Moreover, it should be distinct from the plenty of other titles among which the reader would search for the fascinating one. The title should be brief but solid while transferring the sense of the essay. Right: ‘The First Image of the Black Hole’ Wrong: ‘Scientist Presented the First Image of the Black Hole’ A thesis statement is the crucial part of the essay as it summarizes its main points. While defining the primary aim of the paper, the thesis describes the topic concisely and generalizes its central issues. First of all, you should remember that the position of the statement is important as well. While reading the essay, the audience focuses on the introduction as it defines the topic of the research. Therefore, you should explain your purposes and arguments in the preface. The best position for a considerable thesis statement is the last sentence of the introduction. Therefore, the reader will get a general notion of the topic and its details and decide whether he or she is interested in the essay. You may structure the statement using the following words: although, therefore, because, and. Another advice for writing an outstanding thesis consists in combining two main points of the paper in one sentence. Right: ‘Therefore, the first picture of the black hole confirmed Einstein’s theory about the shadow cast by the abyss and well-known â€Å"event horizon† that encircled the hole.’ Wrong: ‘The Black Hole picture presented the â€Å"event horizon† – the circle of fire around the hole.’ In order to write consistent and argumentative body paragraphs, the argumentative essay should include a minimum of two arguments stated in the main body. The best way to write reasonable and detailed essay is to describe every argument in a separate paragraph. Such structure simplifies reading, and the audience will obtain a better understanding of the subject. Moreover, the paragraphs in the main body should be logically related to the thesis statement in the introduction. For example, the first paragraph of the body concerning the black hole should provide information about the shadow. The student may also briefly state the core idea of Einstein’s theory to support the evidence. The second paragraph should contain information about the â€Å"event horizon† – its form, matter, and interaction with the light. While indicating some numbers, such as the speed of light, the student makes the essay look more solid. One more advice lies in starting the paragraphs wit h the short summarized argument that is represented and uncovered in the main body. For example, the first paragraph of the body about the black hole may start the following way: ‘The shadow of the black hole was predicted by Albert Einstein in his famous theory of relativity.’ Outline The outline is the short plan of the essay where the student demonstrates the basis of his work. Such a scheme comprises the following parts: I. Introduction. In order to write a persuasive introduction, meaning the one which impresses the reader and catches his or her attention, you should explore the most fascinating matters in the topic. The reader will be interested in your investigation if you provide the reason that is essential and engaging enough to attract him or her to the topic of your essay. What is more, you should describe how your essay will assist in searching for the solution of the problem. The reader wants to know if the paper he or she considers provides needed information. For instance, if you are writing about the first image of the black hole, you may explain why this natural phenomenon interests scientists. After that, you may introduce the importance of the research and efforts of the scientific community as the reader should understand the significance of such an achievement as the picture of the black hole). II. Main body. You should start every new paragraph with the topic sentence that introduces the evidence or fact, which you want to develop in the particular passage. First argument (The shadow of the black hole was predicted by Albert Einstein in his famous theory of relativity). Further development of the topic. III. Main body. Second argument (The ring of light around the shadow is composed of fire, the matter that surrounds the black hole, and serves as a proof for space-time contortion). Further development of the topic. For example, you may refute the assertion that the image depicts the black hole itself, and add that in order to be more precise, the person should say that it is the image of the black hole’s shadow. VI. Conclusion (restate the thesis statement and core arguments). Post-writing Tips After the most fundamental part of the work had been finished, the student should always proofread the paper. Sometimes, he or she may gain inspiration and write the essay in one breath. However, you cannot control consistency, correctness, and relevance of the sentences perfectly all the time. Everybody makes mistakes, and you may reduce the number of errors by analyzing and proofreading your paper. Therefore, while scrutinizing the essay, the student would correct some inconsistencies and enhance the quality of the paper. The person should check the relevance of the information and its accuracy. The best way to review the essay lies in analyzing if it makes sense for the person who reads the paper for the first time. For example, in topics on astronomy, unfamiliar terminology may seem complicated to the reader. Therefore, the student should explain some notions in his or her own words or paraphrase definitions from the articles. Considering referencing, the student should know the format of the paper, for example, MLA, and read information about updates in formatting. However, the process may be time-consuming, especially if he or she writes about astronomy. Since the number of sources may be enormous, and the formatting differs for books, journals, and videos, the student may use such sites as BibMe.com or CiteThisForMe.com. He or she should remember that citations must be listed in the alphabetical order. In conclusion, the student should check the linkage between all the parts of the essay. Since the mistakes have been corrected, and the references have been written on the last page, the student may reread the essay after a short break. Such a pause will assist in refreshing the focus and reviewing the paper from a different perspective. â€Æ' References Castelvecchi, D. (2019). Black Hole Pictured for First Time - in Spectacular Detail. Nature. Retrieved from https://www.nature.com/articles/d41586-019-01155-0. NASAs InSight Detects First Likely Quake on Mars. (2019). Science Daily. Retrieved from https://www.sciencedaily.com/releases/2019/04/190424095148.htm. National Science Foundation Announces New Diamond Achievement Award. (2019). National Science Foundation. Retrieved from https://www.nsf.gov/news/news_summ.jsp?cntn_id=298500org=NSFfrom=news. Redd, N. (2017). How Was the Moon Formed. Space.com. Retrieved from https://www.space.com/19275-moon-formation.html. Smith, H. (2018). What Is a Black Hole? NASA. Retrieved from https://www.nasa.gov/audience/forstudents/k-4/stories/nasa-knows/what-is-a-black-hole-k4.html. Soderman. (n.d.). NASA Scientist Jen Heldmann Describes How the Earth’s Moon Was Formed. NASA. Retrieved from https://sservi.nasa.gov/articles/nasa-scientist-jen-heldmann-describes-how-the-earths-moon-was-formed/. Witze, A. (2019). First ‘Marsquake’ Detected on Red Planet. Nature. Retrieved from https://www.nature.com/articles/d41586-019-01330-3.

The Gold Rushes

The Gold Rushes What could be more American than the gold rush? Well, here are four of them. Californias was not the first nor the last. Earlier Gold Rushes While the 1849 Gold Rush is the one we capitalize, it was not the first gold rush. That one happened in North Carolina starting in 1803.  Not even coin collectors may know about that one, because unlike later gold rushes no federal mint was established there at the time. Nevertheless, all of Americas gold coinage from 1804 to 1828 was Carolina gold, shipped to Philadelphia for minting. The next gold rush happened in the hills of Georgia in 1828, in Cherokee country near the town of Dahlonega. A mint was duly established there, and the original D mint mark is found on coins from 1838 to 1861. A gold museum is there today, and historical markers around Lumpkin County point out mine after extinct mine. Another mint opened in Charlotte at this time to serve the mature gold mines of the Carolinas. The California Gold Rush Were all taught that early in 1848, on the 24th of January, James Marshall found gold nuggets in the flume of the water-driven mill he was building in Coloma, California Territory. The news took a while to build steam, but once it did California was swiftly transformed, and the Forty-Niner entered the worlds folklore. The Marshall Gold Discovery State Historic Park site has a good summary of the events of that day. There were parallels between Georgia and California. Hordes of outsiders poured in, stripped the land of the easy gold, and pushed out the original inhabitants. Soon the romantic- and destructive- prospectors and panners gave way to organized mining firms, which won the bulk of the wealth. A federal mint was established in both states to turn the gold dust into legal tender- Dahlonegas turned out gold coinage with the D mint mark until the Civil War began, and San Franciscos still makes specimen coins today with the S mark. (The original San Francisco mint is a cherished landmark building that survived the 1906 earthquake and fire, safeguarding its supply of money and helping fund the recovery.) Later Gold Rushes Lesser gold rushes over the next half-century left their traces elsewhere in the American West, in Nevada, Oregon, Colorado and Utah. The Colorado gold rush began in 1859, and many former Forty-Niners, themselves former twenty-eighters, set up diggings there. More natives were displaced, and another mint arose in Denver (again with the D mark) that still operates today. Some old coins bear a CC from the short-lived mint in Carson City, Nevada, which was not just a gold rush but a silver rush. But the classic gold rush ended with the turn of the century, starting in 1898 in the Klondike district of the Canadian Yukon and neighboring Alaska. This is the one that Charlie Chaplin reenacted in the movie The Gold Rush. Modern mining companies moved in quicker than ever, and the days of amateur gold hunters striking it rich ended. (North Ontarios major gold rush in 1910, for instance, was a fast-moving corporate affair.) By Chaplins time, just a generation later, history had become farce. Instead, gold-rush history has become a kind of pay dirt, and sites all over the Web serve up choice nuggets about the Klondikes glory days. Today the real money in gold belongs to serious miners, guided by serious geologists. Thus geology, the most practical science, creates the worlds wealth, and that is why the seal of the U.S. Geological Survey features mining tools. Some companies still work the old gold-rush grounds, but most of the diggings are anonymous waste lands today. PS: Many gold rush localities are fondly maintained today as attractive destinations for visitors and tourists. Try these: Columbia, CaliforniaCoos Canyon, MaineKlondike, AlaskaOld Sacramento, CaliforniaSkagway, AlaskaWickenburg, Arizona

MBA-Marketing Essay Example | Topics and Well Written Essays - 2500 words

MBA-Marketing - Essay Example Mainly marketing is a process which is concerned in making the organization successful by affectively selling its product. Distribution is one of the four and most integral parts of marketing. A distributor is also middle, an intermediary between manufacturers and retailers, after the production of a good it may be stored or passed down to the next level of the supply chain. Many times there may be a chain of middlemen passing a particular product down the chain or an organization, before eventually reaching the consumer. This process is commonly known as the distribution chain or the channel of distribution. Each component of this chain has their own requirements, which producers must take into account by producers. (Brassington & Pettitt, 2003, pp.21-98) It is important to note that distribution cannels may not include physical products only. It might be equally important to transport a service from the manufacturer to the consumer, for which both direct and indirect modes may be used. For example hotels may sell their services through travel agents or a centralized reservation policy. The channels of distributions have experienced many innovations in the service industry. Examples f this may be a steady increase in franchising and renting services. The renting services may include televisions through cars. There has also been an increase in the integration of services like travel and tourism. In this age links between airlines, hotels tourist guides and car rentals exist. Many services now include many service outlets like consultancies and estate agencies in competition with many grocery stores. Distributions channels are divided in quite a few levels, some gurus have defined that a level with no intermediaries can be considered a s zero level. The next obvious level, level one consists of one intermediary in consumer goods being a retailer and distributor for industrial goods. In a smaller economy where markets are small distribution can be achieved at zero or one-level channels. On the other hand in larger countries where markets are substantial, the use of a wholesaler is used to extend distribution to smaller retailers throughout a country. In countries like Japan the channel is quite complex and many levels are used even for the simplest consumer goods; whereas, in a country like Bangladesh, telecommunication operators use second level distribution for consumer goods to. In the field of information technology levels are termed as tiers. In a one tier channel publishers work directly with dealerships. In the case of a one/two tier channel means that the vendors will work with dealers and the distributors who will eventually sell the product or service. In this case the distributor and wholesaler play the most important role. (Ross, 2004, pp.101-155) Many of the theoretical principles that are applied to the external customers of an organization can be successfully applied to every internal customer of the same. In designated parts of an organization this rule may be formalized, as when a good is transfer at a particular price between different departments of an organization. Except of the usual economic price mechanism this procedure must definitely be viewed as a normal

Lindt chocolate goes to South Korea Essay Example | Topics and Well Written Essays - 2750 words - 1

Lindt chocolate goes to South Korea - Essay Example hat direct the flow of a company’s goods and services to consumers and users of more than one nation for a profit†(Ghauri, and Cateora, 2005, p.8). Domestic market is almost saturated for many companies. Therefore, internationalization of business is inevitable for such companies. Hollensen (2008) pointed out that â€Å"international expansion helps a company to; explore new and potentially more profitable markets, increase competitiveness, and facilitates access to new product ideas, manufacturing innovations and latest technology† (p.5). In short, it is almost impossible for major companies to limit their activities in one country alone and stay competitive. International marketing and cross cultural businesses are getting popularity because of the above awareness. Established in 1845, in Switzerland, and operating in more than 100 countries, Lindt & Sprà ¼ngli is believed to be the leader in the chocolate manufacturing industry. â€Å"During more than 160 years of Lindt & Sprà ¼nglis existence, it has become known as one of the most innovative and creative companies making premium chocolate, with six production sites in Europe, two in the USA and distribution and sales companies on four continents† (The Lindt & Sprà ¼ngli Group, n.d.). The market of premium quality Chocolates is growing as time goes on. People of all cultures, including children and adults, are interested in tasting chocolates. As a result of that, Lindt has huge possibilities in overseas markets. Because of the huge brand value and reputation, Lindt can enter any market without an introduction. South Korea is a country which is developing rapidly at present along with India and China. Lindt has already established business units in China. However, they do not have business units in South Korea, India and Pakistan. This paper analyses the business opportunities for Lindt in South Korea. South Korea is the leader in global electronics and shipbuilding industries. Samsung, LG Hyundai and Daewoo

Polio :: essays research papers

Poliomyelitis, infectious virus disease of the central nervous system, sometimes resulting in paralysis. The greatest incidence of the disease, also known as infantile paralysis, is in children between the ages of five and ten years. The disease was described in 1840 by the German orthopedist Jacob von Heine. In its clinical form it is more prevalent in temperate zones. Symptoms The virus usually enters the body through the alimentary tract and spreads along nerve cells to affect various parts of the central nervous system. The incubation period ranges from about 4 to 35 days. Early symptoms include fatigue, headache, fever, vomiting, constipation, stiffness of the neck, or, less commonly, diarrhea and pain in the extremities. Because nerve cells that control muscular movement are not replaced once they are destroyed, poliovirus infection can cause permanent paralysis. When nerve cells in respiratory centers, which control breathing, are destroyed, the victim must be kept alive by an iron lung (see Artificial Respiration). For every paralytic case of poliomyelitis, however, there may be 100 nonparalytic cases. Treatment Because no drug developed so far has proved effective, treatment is entirely symptomatic. Use of moist heat coupled with physical therapy to stimulate the muscles was first initiated by the Australian nurse Elizabeth Kenny, and antispasmodic drugs are administered to produce muscular relaxation. In the convalescent stage, occupational therapy is used. Disease Control Three broad types of the virus have been identified: the Brunhilde (type 1), Lansing (type 2), and Leon (type 3) strains. Immunity to one strain does not furnish protection against the other two. Poliomyelitis control was made possible when, in 1949, the American bacteriologist John Franklin Enders and his coworkers discovered a method of growing the viruses on tissue in the laboratory. Applying this technique, the American physician and epidemiologist Jonas Salk developed a vaccine prepared from inactivated poliomyelitis viruses of the three known types. After field trials in 1954 the vaccine was pronounced safe and effective, and mass inoculation began. The American virologist Albert Sabin subsequently developed a vaccine containing attenuated, live polio virus that could be given orally.

Brand and Lifebuoy

Industry Overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9,193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL, Wipro, Godrej, Nirma, and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8,678 Crores1. The soap industry in India is classified into three categories based on the price Product overview: Lifebuoy is one of the oldest brands of soap bar that is market by the Unilever group. The original Lifebuoy was first produced in 1895 in the UK. Though the soap is no longer produced in the UK, it is still produced in many countries around the world and is the market leader in every Asian market that it is sold. The brand is very popular among the rural population with more than 50% of its sales in rural Asia. With a goal to provide affordable and accessible hygiene and health solutions to everyone. Lifebuoy sponsors a Health Education Program in India and has reached more than 70 million people with this initiative. Marketing history of lifebuoy Lifebuoy was launched in India in 1935. Originally Lifebuoy was positioned as a masculine soap with sports and fitness as the background theme in its advertisement. The epic 1992 football advertisement with the jingle ‘Lifebuoy hai jahan, Tandurusthi hai wahan' (Wherever Lifebuoy is, health is there) positioned it as masculine soap. The soap contained carbolic acid which gave it its typical red color and odor. Lifebuoy went through a major brand repositioning in 2002 when it shed it masculine image and positioned itself as a family soap. The company changed the colour, shape and odour of the soap to appeal to all members of the family. The company adopted a new jingle ‘Koi Darr Nahin' (No Fear)(sample adv) with 100% protection against germs as the selling point. Today Lifebuoy is an umbrella brand for different products like Hand Sanitizer, body wash, bar soap, hand wash, Men body wash and Clear skin. For the rest of our report, we will only discuss Lifebuoy soap bar and its post 2002 marketing strategy. Marketing Strategy The marketing strategy of Lifebuoy is closely linked with its vision of fulfilling the intrinsic desire of everyone to be clean, active and healthy. Segmentation and Targeting: The segmentation strategy of Lifebuoy is focussed on price and health awareness. Since the vision of the brand is to provide hygiene to all classes of the society purchasing power of the consumer is a major factor. A few pointers towards it segmentation strategy * Geographic region are of no significance * Demographic characteristics like Age, Family size, Gender and Occupation are not of any significance. * Lifestyle and persong^ty are of no significance Using the above information, the segmentation and targeting of Lifebuoy is given as below Geographic: Tier 2 cities, Semi-Urban and rural areas Demographic: Income group – Middle class and lower middle class behavioral: * Occasion – Regular * Benefits – 100% germ protection A brief on Psychographic profile of the target customer is given in the next section. Hence, Lifebuoy targeting strategy clearly falls in between selective specialization and full market coverage. Psvchographic Pro filing of Target segment The target segment of Lifebuoy is the semi-urban and rural households. A brief Psychographics profiling is done for the consumers, not based on any scientific study but on intuitive thinking. Purchasing decisions In this segment, the purchasing decision in the household for soap bars, in most of the households, is typically taken by the women in the house. Hence we attempt to profile the psychographics of women. Spending Habits The consumers in the segment are middle-income to lower middle-income group. The disposable of this group is meager . hence spending is mostly on barely necessities and on augmented products . Motive Every human being, who is part of the society, has an intrinsic desire to be clean due to health and social acceptance reasons. The primary motive behind buying the product is to fulfil this desire i. e. , be healthy and socially acceptable. Media Reach The consumers in semi-urban areas have fairly good access to all sorts of promotional media like TV, newspaper, radio and billboards. However a large portion of the target consumers are from rural areas which the reach of conventional media like television and newspaper is limited. Hence a separate stream of media has to be designed to reach out to the consumers to educate them on the benefits of using Lifebuoy. Activities and Interests The typical woman in the target segment would be housewife. Hence the activities that she would be involved in are very few. Also they would also have very little interests outside of their household chores. The data below is about how women spend their time and what sort of things that they would be interested in. A few pointers have been made as to how marketers can use this information for efficient marketing. Family care: The women in this segment are entrusted with the responsibility of taking care of the family members especially children. Hence this emotion of the women has to be exploited while making advertisements. Work: A large number of women in this segment work in the unorganized sector as unskilled or semi-skilled labor to support their family. Since it is unorganized sector there is less emphasis on personal grooming and more on hygiene (matches with Lifebuoy's value offering) Television: A large number of the women in this target segment, especially in the semi-urban geographies have access to television and soap operas are very popular with them. Hence most of the companies advertising home needs use time slot during the soap operas. Household chores: Most of the women in this segment do the household chores including purchasing by themselves. Hence advertisements should be aimed at housewives directly. Financial planning: The spending power of the people in this segment is very low and hence cost savings are given utmost importance. Hence to entice housewives the product price should be kept very low Opinions Here we try to delve into what kind of views the women have about themselves and surrounding and how this views and opinions affect their buying pattern. 1. Health of the family is important than personal beauty. Hence women are more likely to buy a disinfectant soap than a beauty soap 2. Price can be low to a level where it meets the quality threshold. Anything below this threshold deemed of low quality. Hence both price and quality are important but price is given high preference. 3. More for less is always better. A bundle pack that offer discounts is better than a single pack. 4. Big shops and supermarkets stock only costly products. Hence a typical woman would visit a shop at the end of her street than visiting a supermarket. Hence companies should stock their products at every shop. 5)A brand that with high recall is of better quality than the one which is not. Hence brands should advertise to have a higher brand recall. Positioning Before evaluating the positioning strategy of Lifebuoy, it is important to assess the competitors and identify the factors that influence the purchase decisions of soaps. The main players that have significant share in the segments Lifebuoy operates in are 1)Santoor: Santoor is a sandalwood based beauty soap that is targeted at the woman and is the largest soap brand in South lndia. )Dettol: Dettol is an antiseptic soap from Reckitt Benckiser that has closely followed Lifebuoy in terms of product offering 3)No 1: Godrej No 1 is the most popular soap product from the Godrej house and is currently the third largest selling soap in India and market leader in Delhi, Haryana and Himachal Pradeshvl 4) HUL Products: Lifebuoy also competes with internally with other HUL products like Breeze and Rexona According to a literature research published in the IUP Journal of Management, the factors and attributes that influence the consumer behaviour of buying soaps are )Packaging and Promotion Schemes 2)Composition : Fragrance, Ingredients, Skin Type 3)Availability and Brand Recognition Additionally price and few functional attributes like hygiene and beauty have been considered. Since there is no data to draw quantitative perceptual/positional maps, we have evaluated the soap brands qualitatively based on the factors given above. Marketing Mix: In this section, we try to evaluate how the STP strategy influences the marketing mix of Lifebuoy and how it provides Lifebuoy advantages over its competitors Product: Lifebuoy is a bar soap that is aimed as a family soap with health and hygiene as its selling proposition. The soap was originally positioned as a masculine soap with fitness and health as the value offering. In 2002, the product underwent a major change shedding it legacy shape, colour and fragrance to make it more appealing to all members of the family. The product, since then, is positioned as family toilet soap with 100% protection from germs as it value proposition. As a product that is more than 100 years old and 75 years of presence in the Indian market, Lifebuoy is one of the most recognised products. Positioned as a family soap, Lifebuoy holds and advantage over its competitors as it appeal to all members of the family. This is really important as it fits well with the typical middle-class and lower-middle class households' habit of using the same soap by all the members of the family. However, Lifebuoy fails to attract beauty conscious women in the family. Also, many of Lifebuoy's competitors have products that have traditional ingredients (Sandalwood in Santoor and Godrej No. l) which Lifebuoy has not yet forayed into. Place Lifebuoy is positioned as soap for the semi-urban and rural population. With over 70% of India's population falling under this segment, it provides huge market potential for Lifebuoy. However catering to this segment brings logistical challenges. Lifebuoy enjoys a distinctive advantage over its competitors in this context as it is promoted by HUL, the largest non-tobacco FMCG Company in the country. Due to HUL's widespread distribution network, Lifebuoy is virtually available at every POS. Hence Lifebuoy is able to capture close to one-fifth of the Indian soap industry. Though Lifebuoy is present even in the urban markets it is pushed to the backseat as the focus of the company is to sell its other soap products like Lux and Rexona. Price Lifebuoy is priced in the mid-level segment. The current price of Lifebuoy soap is about Rs 14 for 100 grams. Lifebuoy is available in packs of various sizes (50gm, 75gm, 120 Gms, 4* 120gm family pack) and is affordable to people of all economic sectors. The competitors of Lifebuoy are priced slightly higher than Lifebuoy . The segment that Lifebuoy caters to is highly price sensitive and hence being priced lower than its competitors provides a distinctive advantage. Promotion Lifebuoy promotion through advertising is based on its slogan ‘Koi Darr Nahin' (no fear). Most of its advertisement focuses on cleanliness and hygiene as the central theme. The premise of most of its advertisement is about a child playing/working in dirt with his mom proclaiming ‘Koi darr nahin' to portray that there is no fear of infection as they use Dettol. Since, the primary target market of Lifebuoy is rural market which is not very educated about the benefits of Lifebuoy or cleanliness in general; lifebuoy has taken the initiative of educating the customers. The initiative called Lifebuoy Swasthya Chetana is the largest rural health and hygiene education programme ever in India and has already reached 70 million people till date† With an effective advertisement and CSR activities, Lifebuoy has been able to build up a formidable brand over its competitors. Competitive Strategy With about 18% of the total soap market share, Lifebuoy is definitely the market leader in this industry. The brand has been a pioneer in the mass rural marketing model and is also the price leader among its competitors. Let us at the various strategies that Lifebuoy follows to stay the top. Expand the total market Most of the customers in the target segment are not frequent users of soaps and use soap only for bathing purpose. Lifebuoy has made many steps in educating the customer on the importance of using soap at five key occasions †¢Before Breakfast †¢Before Lunch †¢Before dinner †¢During daily bath †¢Immediately after visiting the toilets Lifebuoy has been involved in many awareness programs which have been discussed in detail in the report. Through such initiatives Lifebuoy has been able to bring in new customers as well as increase the usage among existing customers. Defend Market Share: In the recent years, due to the introduction of many competitors, the market share of Lifebuoy has been on the decline. To defend its market share Lifebuoy has slashed its prices further to gain over competitorsvl†. The brand was also re-launched with an improved formulation that reduces mush and signals better consumer valuelx. Lifebuoy also introduced many variants of its soap with natural ingredients to defend its position against natural soaps like Godrej No. l and Santoor. Expanding market size: Rural segment, which forms the bulk of Lifebuoy's consumer share, is heavily influenced by product availability while making their purchases. The disposable income in this segment is very less and hence consumers buy products as and when they need it and do not stock extra at home. Hence if the product is unavailable on the shelf, they would buy any other product. Lifebuoy (HUL) therefore undertook projects to enhance the rural supply chain by a network of sub-stockists and ‘Project Shakti' in partnership with the Self-Help Groups of rural women. These Self-Help Groups acted as direct-to-home dealers. In rural India, women are the catalyst of change and that is why Project Shakti kept women in focus. Project Shakti has proved to be a great marketing venture for Lifebuoy since it works in both terms which is promotion as well as a distribution network with social welfare benefits. Through such innovative campaigns, Lifebuoy is able to expand its share in the years following its repositioning. However in the recent years the market share has been declining. Building Brand Equity Lifebuoy has been in India for over 75 years. Since then the brand has been able to connect to the consumers at an emotional level and develop a brand loyalty. Today the brand is market leader in the soap market with over 18% market share and has been repeatedly voted among the top ten most trusted brands in the country*. Though the brand had to undergo a re-positioning in 2002 and had to face a plethora of competitors, both external and internal to HUL, Lifebuoy has not only been able to survive but also emerge as the market leader. A few traits about brands have been given below. Brand Promise Lifebuoy promises to give 100% better protection from germs, which is repeatedly mentioned in its ads. The brand aims at providing health and hygiene to all members of the family by protecting from germs. The brand promise of Lifebuoy closely follows the mission of providing affordable hygiene to all the people of the world. Lifebuoy is the largest selling health soap in the world and has been proven to be effective against germs. Brand Archetvpe Lifebuoy should be regarded as the Caregiver as the vision of Lifebuoy closely matches the core desire of the Caregiver, to protect and care for others. Lifebuoy has been involved in bringing awareness among its consumers in the importance of health and hygiene. Many of its social awareness programmes have already been discussed. Brand elements In this section we look at the brand elements of Lifebuoy and how each element helps in building the brand equity Brand Name The name Lifebuoy is derived from ‘lifebuoy' which means’*† â€Å"a life preserver in the form of a ring of buoyant material†. The name is apt for the brand as it clearly conveys the message of health and hygiene and is as such a life saver. However in the Indian context, where most of the consumers in Lifebuoy's target segment are not highly educated, the brand name which is in English has very little or no significance. Logo : Lifebuoy's logo consists of a Red cross with Lifebuoy written across it. Red Cross is usually associated with ambulance and hospitals and as such indicates good health and hygiene. The logo is also very common and hence is easily recognisable and recallable, the two important characteristics that are necessary for any brand. The logo also means the same in all culture/geographies and hence can be used across the globe. Particularly in the Indian context, the colour red signifies simplicity, purity and holiness and protector from evil spirits which is evident from the fact that red is used in all auspicious ceremonies (bridal dress, thilak, sindhoor etc. . Hence it conveys the brand promise of Lifebuoy. Slogans/Jingle Over the years Lifebuoy has used many slogans/jingles that have helped it build its brand equity. The most popular of Lifebuoy's jingle was the one launched in the 1992 football advertisement â€Å"Thandurusti ki raksha karta hai lifebuoy, lifebuoy hai jahan tandurusti hai wahan† meaning â€Å"Lifebuoy protects good health, good healt h is where Lifebuoys is†. The jingle is particularly famous because it was rhythmic and catchy. It is easily one of the most recallable jingles of all times. It also clearly conveyed the brand promise and hence was able to spread brand awareness among the consumers. In 2002, after the brand underwent a change, the jingle was changed to â€Å"Koi Darr Nahin† meaning â€Å"No Fear†. The new jingle portrayed that by using Lifebuoy, there was no fear of infections. Hence, Lifebuoy has, over the years, used slogans that are attention getting and communicating the prime benefit to the consumer. Packaging:- Prior to 2002, Lifebuoy was sold in ordinary packaging and was red in color with a very strong smell due to the presence of carbolic acid. However, in 2002 the packaging was changed to make the brand more appealing. The logo was modernized to match the contemporary standards. The shape of the bar was also changed from brick to a more contemporary one to match the standards set by its competitors. The brand also focused on the rural consumers and introduced small sized packets at lesser prices to make it affordable. The following elements are not strictly part of typical brand elements. However, in Lifebuoy's context they are significant in differentiating the brand from its competitors. They also fit in the three criteria of brand building as they are memorable, meaningful and likable. Characters:- Traditionally, Lifebuoy has never used any celebrities or any characters in its advertisements. This was because the brand never wanted to position itself as premium brand and hence the use of celebrity did not fit in well with its image. Since its repositioning in 2002, Lifebuoy ads have always been revolved around middle-aged woman (mother) and kids. Effective Marketing:- Rural Marketing:- Since its repositioning, Lifebuoy's has focussed on the rural markets and built a strategy to spread brand awareness through TV and print media. It also launched Lifebuoy Swashthya Chetana, the first single largest rural health and hygiene educational program through which it has been able to reach 70 million people already. The campaign aimed at educating the community especially the children about the necessity of basic hygiene in maintaining good health. Since most of the people in the target segment did not have access to print or TV media, Lifebuoy designed innovative methods to reach to them. It used innovative communication tools at melas, festivals etc. to spread awareness about hygiene and health by product demonstrations. These techniques were used in order to change the hand-washing and bathing habits in rural India. For example, people in mela were asked to put their hands below a special camera where they could see the germs on their hands and were asked to wash their hands with Lifebuoy and see the difference. Hand-carts were also displayed at the company's stall for attracting more people. Lifebuoy tried to market the product not just at the point of sale but also at the point of consumption. Ideas like putting advertisement stickers on hand pumps, walls of the wells, putting tin plates on trees surrounding the pond were some of the innovative media utilised by Lifebuoy. Other media techniques used were shop-fronts and cinema van operations having films and audio cassettes with songs and dance sequences f)om popular films that comprised ads of HUL products during breaks. Through such innovative campaigns, Lifebuoy was able to reach out to customers who could not be reached through conventional media and was able to create a brand loyalty among the rural people. CSR work Since the launch, Lifebuoy has been involved in many health awareness programs. The brand pursues a social mission of bringing health to all the people around the world. †¢Lifebuoy has launched ‘Save the Children' campaign to spread awareness about prevention of diarrhoea. The programs aims at promoting handwashing with soap as the most economical way of fighting diarrhoea †¢It also conducts Global Hand washing Day, an event which aims at educating children about the importance of washing with soap and water. The event has been very popular and now holds the Guinness record of largest community hand wash event. Through Gurudwara, a promotional programme done with collaboration with Gurudwaras (Sikh temples) Lifebuoy has been able to create awareness among the rural population of Punjab. †¢Lifebuoy also launched ‘The Lifebuoy way of life' in Mumbai, a study aimed at understanding whether a bar soap when used as recommended for hand and body washing reduces d iarrhoea and/or acute respiratory infections in the target population. Lifebuoy also launched Lifebuoy active involvement in health awareness programmes has helped it develop a brand loyalty and value above its competitors.